The B2B Marketer's Guide
to SEO + AEO in 2026

SEO + AEO Strategy

How to Read AI Share of Voice (and What to Do About a Low Score)

AI engines are answering the questions your buyers used to type into Google. Your AI Share of Voice score tells you whether they're citing you when they do — and what to fix if they aren't.

SEO + AEO Strategy

How to Fix B2B SaaS SEO Issues Without a Full-Time SEO Agency

The real bottleneck isn't finding SEO issues — it's knowing what code to change. Most tools stop at diagnosis. Here's how to close the gap.

SEO + AEO Strategy

The B2B SaaS SEO Scorecard: What Your Score Actually Means

Most SEO tools give you a score but don't explain what it means for pipeline. Here's what each category measures and which ones matter most for B2B lead gen.

AI Visibility

Why Your B2B SaaS Website Isn't Showing Up in ChatGPT Answers

AI engines cite websites differently than Google ranks them. Most B2B SaaS sites are technically invisible to AI — but it's fixable.

SEO + AEO Strategy

SEO vs AEO: The Difference and Why B2B Companies Need Both

SEO optimizes for ranked Google links. AEO optimizes for AI engine citations. As B2B buyers increasingly use ChatGPT and Perplexity to research vendors, both are essential — and the good news is they share more overlap than you think.

Technical AEO

What is llms.txt and Should Your Website Have One

llms.txt is a proposed standard that helps AI systems understand and accurately cite your website. It's the AI equivalent of robots.txt — a structured signal about your content. Here's what it is, how to create one, and whether it will actually improve your AI visibility.

AI Visibility

How to Check If Your Website Appears in ChatGPT and Perplexity Answers

A practical guide to manually checking whether AI engines cite your website in responses to relevant queries — plus how to systematize this measurement with AI Share of Voice scanning so you can track improvement over time.

AI Share of Voice

What is AI Share of Voice and How Is It Measured

AI Share of Voice measures how often AI engines mention your brand when responding to relevant queries in your category. As buyers increasingly use ChatGPT and Perplexity to research vendors, this metric is becoming the most important number in B2B marketing.

AEO Fundamentals

What is AEO (Answer Engine Optimization) and Why It Matters for B2B Companies

AEO is the practice of optimizing your website so AI engines like ChatGPT, Perplexity, and Google AI Overviews cite your brand when buyers ask questions in your category. Here's why it matters for B2B companies in 2025 — and what happens if you ignore it.

How to Invite Your Team to Kennext

SEO is a team sport. Here's how to invite your developer, content writer, or marketing manager to your Kennext workspace so everyone can work from the same board.

How to Read Your Kennext Scan Results

Your scan results page shows your SEO score, category breakdown, and full issue list. Here's exactly how to read it and where to start.

How to Use Your Kennext Kanban Board

Your Kennext Kanban board turns a list of SEO issues into a team workflow. Here's how to use columns, priorities, assignments, and the AI fix button to get issues resolved fast.

What Is AEO — and Why Does It Matter for Your Site?

Answer Engine Optimization (AEO) is the practice of making your site discoverable by AI systems like ChatGPT, Perplexity, and Google AI Overviews. Here's what it means and how Kennext helps.

What Is an SEO Score — and What Does Yours Mean?

Your Kennext SEO score is a single number that tells you how well your site is set up to rank in search engines and be discovered by AI. Here's how to read it and what to do next.